Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your best business asset. There is a misconception that registering a company, purchasing the fields and registering for tax purposes provides you the actual use of legal rights to protect your brand. This just isn't the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future treatments.
Questions often arise whether to register a brand. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights to use the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capability to stop others from using your brand and potentially damaging the reputation of enterprise enterprise.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description of your business' offerings provides the legal specifics of a security program. It is important that the range of merchandise and/or services that corporation produces is correctly classified into one of the 45 separate categories readily.
It is important to highlight that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect organization and business conception nationwide too. Having rights into the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a 'first to file' basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an 'opposition period', which enables other to lodge a complaint or TM Objection Reply Online Filing India re the job. However, objections are rare and the majority of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval in order to the exclusive user with the specified trademark for the range of goods and services applied for under the application.